Eyelash extensions are a very popular service in the beauty industry as they offer a quick and effective way to accentuate the look. As a lash artist, however, in order to attract and retain clients, it is essential to create service packages that perfectly meet their needs and preferences. In the following we invite you to discover how you can do this and also how to promote your services and increase the visibility of your business!

Define your target audience

If you're wondering how to attract clients if you're a lash-artist starting out, you should know that before creating service packages, it's important to know your target audience. Carefully study which group of women most often turn to eyelash extensions and determine which of them you would like to target.

Make a detailed plan in which you establish age, style preferences, budget, and other relevant characteristics. This in-depth knowledge of your audience will allow you to tailor service packages to meet identified needs.

For example, if your target audience is young women, applying bulky or colored eyelash extensions might be attractive services. If the majority of the clients you want to attract are working women, they might be interested in packages that offer natural looks and regular maintenance. If your target audience is price-sensitive, you can offer attractive discounts to make your services more appealing!

Start every session with a personalised consultation

To understand exactly what your clients' preferences are, always start with a personalised consultation. This step helps you offer services perfectly tailored to the length, thickness and natural shape of your lashes. During the consultation, ask relevant questions to get as much detail as possible about the client's style and preferences.

Explain the process and the results they can achieve, so you can provide as clear a picture as possible of the options available. Also, discuss any allergies or sensitivities so you can determine which eyelash extension adhesives to use to reduce the risk of side effects.

Highlight your professionalism and the quality of the products used

 

To gain the trust of your clients, it's important to highlight your professionalism and the quality of your products. If you have relevant certifications in the field, make sure they are noticed and always use high-quality eyelash extensions and tweezers. Choosing industry-leading brands will provide quality and long-lasting results while helping you maintain the health of your clients' natural lashes.

Service packages you can offer

One of the most important things a lash artist needs to keep in mind when creating their service packages is diversity. The offer must be varied in order to meet the different needs and desires of clients. Here are some options you could include in your list of services:

Classic or bulky extensions

Some women prefer a more natural and subtle look, while others want a voluminous and dramatic effect. Be sure to offer both understated looks, achieved with 1D or 2D eyelash extensions, and dramatic looks, which you can achieve with Uander Fan eyelash extensions or other rich volume fans.

 

They also try to offer packages with different price points. That way, clients can choose a variant that meets both their aesthetic needs and available budget. For example, a basic package might only include eyelash extensions, while a premium package might also include eyelash care treatments or a touch-up service.

Customised packages for special events

Create personalised packages for special events such as weddings, parties or photo shoots. Offer full services to include eyelash extensions, personalized consultation, and possibly makeup for a flawless look. You can also offer clients preparing for special events special looks done with colored extensions or accented with Swarovski crystals for eyelash extensions.

Seasonal promotional packages

In the beauty industry, every season comes with a series of special events and occasions. Therefore, it's essential to identify these opportunities and use them to tailor your promotional packages. For example, in the summer season, many people plan their holidays, so you can offer a promotional package such as 'Holiday Glam'. Also, a special Valentine's Day, March 8 or New Year's Eve package can attract clients looking for professional services.

2-3 week maintenance package

Include a maintenance package 2-3 weeks after the first application in your service offer. This way, your clients will be able to keep their extensions looking fresh and flawless and you will build a long-lasting relationship with those who have used your services.

Eyelash care treatments

For clients who choose to give up or take a break from applying eyelash extensions, you can offer specialised treatments based on products that care for and strengthen natural lashes. In this way, you can access another market segment that will seek your services.

Promote yourself on social media or collaborate with influencers

Social media promotion is a very effective strategy for any business these days, and beauty businesses are no exception. For starters, identify the social media platforms used by your target audience and put together a marketing strategy. Instagram, Facebook or TikTok are just some of the platforms where you can promote your services.

The next step is to create and manage a professional profile. It should reflect the quality of your services and include high-quality photos of your work, as well as information about your services, prices and contact details.

 

Post varied content and don't forget to interact with your audience by replying to comments, organising competitions or live Q&A sessions. Collaborating with influencers or content creators can also be beneficial. You can offer free services or significant discounts in exchange for promoting your services on the social media channels of your preferred influencers!

So to create attractive service packages with eyelash extensions you need to combine professionalism and creativity. By adapting your services to the market requirements, maintaining quality and promoting effectively, you will succeed in building a successful eyelash extension business. Don't forget to be flexible and open to feedback in order to stay on top of trends and enjoy the constant satisfaction of your clients!