Even if you dedicate your time to perfecting the techniques used in applying lash extensions, your future clients need to know about your passion through the means you have available. Even though ambition and involvement are two main factors in order to excel in any area, in this article we’ll also give you some tips which will bring you one step closer to success. 

 

How do form a client portfolio as a lash artist?

 

Positioning the work space

 

First of all, the space in which you work is vital to be able to be successful in this job. Even if you rented a professional place or you’ve sacrificed a room from your own living quarters for it, the location aspect and closeness to the city center that you live in will always be important factors that clients will take into account when deciding where to go.

So make sure that your work space is easily accessible and the way that it looks and the existing utilities attract the clients. It’s necessary that this space is well illuminated, be it naturally or with the help of special lights which you will need anyway, and also be well aired. You may control the humidity in the room with the help of a dehumidifier and the temperature can be maintained at an optimum level with the help of air conditioning or electric heaters, during the winter months.

Also invest in a high quality thermometer and hygrometer, so that you know at all times the levels of humidity and temperature. Lastly, this will be useful for the proper storage of your work materials. As you already know, it’s necessary that the lash glue is kept away from direct sunlight, humidity or high temperatures in order to keep its consistency.  

 

The level of physical and psychological comfort offered to your clients

 

Just as important is the best that you’re choosing for your clients. It has to be comfy and also have a waterproof cover to keep it safe. You can use disposable ones, so that you can work more hygienically for each session. Still, the work space décor has to offer s state of physical comfort, but also show professionalism for your clients.

For example, put your diploma from your qualifying course in a frame and put it on a wall. Purchase small decorations such as a vase, a jewel or a flower pot. You can create a nice atmosphere through music which can play in the background or with scented products.

Such details will help your clients feel more at ease when they’re stepping into your workplace and it will also make them happily return to you. 

 

Your involvement in the digital space

 

After working out the look of the room in which you will work in, and making sure that every work instrument is neatly and efficiently stored, you can start self-promoting through social media. Create a business account on Facebook and Instagram and start posting images which reveal what exactly you do.

Even if you’ve never had a client up until this moment, it’s not wrong to post photos with even the dummy which you’re using to practice applying the lash extensions. Whichever information you own about your job can be shared on social media, so that you attract the attention of those interested.

After building an small online community, you can start doing lives with Q&A from future potential clients. Take care to specify your address, the number where they can reach you and the time slots that are available for appointments. For sure, growing of such a community will take time, but online visibility can be a really good source of attracting clients when you’re just starting out. 

 

Create offline advertising

 

Even if we live in a digital age, the recommendations like word of mouth is even today an effective way to increase your client portfolio. We recommend that you do several business cards and posters which you can hang in places you think potential clients might attend.

Don’t hesitate to talk to everyone you know about your lash artist job and encourage them to share your business card with others. Also, don’t be shy to attend live events from the beauty sphere, you never know what can come up from a conversation with new people. As long as you’re doing everything in your power to promote your business, you will for sure start to enjoy the success of your hard work.

Don’t forget that professionalism has to be, basically, your calling card. As long as the clients that come to you are satisfied with the end result, they will for sure help you and recommend you to others. Take into account the rules on how to do the lash artist job in order to excel in this field like you’ve always wanted.