Out of clients? 3 secrets to filling your diary with appointments at the eyelashes

Do you always feel at a standstill before the holidays or do you face dead time that never seems to end? There are certain times when the phone simply stops ringing, clients stop writing you for eyelash appointments, and you've been stuck on the same tab for days.

We know it's extremely daunting and questions probably arise such as: did I choose the right path? Will I make a living out of this? How long before I have appointments again?

Take a deep breath! We're with you and have created a guide with 3 strategies to apply when you don't have clients. Read to the end and you'll also find out what NOT to do during these times. Shall we get to work?

Why don't you always have clients as an eyelash technician?

Before we share our secrets with you, we have to tell you(even though you probably don't want to hear it) that it's perfectly normal to have periods when you don't have clients.

Let's do an imagination exercise. Put ourselves in your clients' shoes. Let's assume that in a few days it will be 3 weeks since your last eyelash extensions maintenance. But, just today, you get a call from your best friend and she tells you she's having her birthday party next week. And she's called a photographer so you can have some memories.

Tell the truth: are you or are you not postponing the eyelash appointment until closer to the event?

And we think the answer is yes. Well, on the cusp of the New Year's Eve celebrations, this trend can throw your scheduling flow out of whack.

Add to the list of reasons you don't always have clients:

• the reputation you've built
• increased competition
• online visibility(yes, clients do look you up on Instagram first)
• lack of loyalty

On the bright side, you've found just the article with strategies to apply to attract clients like a magnet.

3 strategies to attract customers in dead periods

Roll up your sleeves, get out your planner and jot down our tips and ideas now. Ready?

Launch seasonal promotional packages

Remember that example I was telling you about? Well, an irresistible offer might have just convinced you to go in time for eyelash extensions maintenance.

Create a special offer during periods with few clients. An ace up your sleeve can be a promotion launched a few weeks before the busy period.

Offer a significant discount(25%, for example) for clients who book before the holidays and apply it as follows: 15% discount then and 10% discount on maintenance just before the holidays.

This way, the client gets a better price and you secure appointments during both the slow and the busy season.

Find a partner

Uhm, it's not quite what you think. We're talking about a strategic partnership. Remember the photographer from your friend's event? They probably organize themed shoots before the holidays.

How would you feel about creating a special voucher for clients to attend the shoot? Not only do you attract new clients. But you'll do it just when you need to.

Collaborations with hairstyling salons, event organizers or nail technicians in the same way are just a few other ideas.

? Psst... If you're an eyelash technician just starting out and you don't have any clients, in this article you'll find tips personalized for you.

Keep your clients loyal and they will choose you again and again

If you don't have a well-developed loyalty system in place yet, you should pay more attention to this aspect.

For example, customers who come in at off-peak times can receive double points, which can turn into discounts or free services in the future.

You can also offer referral bonuses - if a customer comes in with her friend, they both get a special benefit.

This system not only fills your diary during the slow times, but helps you build a loyal community of customers who feel appreciated and rewarded.

? Bonus tip

Always explain to clients why it's good to come in for maintenance on time. Wearing damaged extensions can affect the health of your natural lashes, and applying a new set to a loose strand won't have the same effect.

What NOT to do when you don't have eyelash clients?

So far, we've told you what can help you get clients when you're in a pinch. But it's also important to keep in mind what you shouldn't do when your appointment book is empty.

First, don't despair. We know, easy to say and hard to do, but take our word for it when we tell you that intrusive thoughts and pitying yourself are not the answer. On the contrary. You discourage yourself.

Instead, you might want to take a look at your portfolio and think about what impressive work to add or create while you're still in a client-free period.

• Perfect your technique and learn new styles
• Prepare some social media content
• Work on your personal brand
• Put together a course if you're a professional with years of experience

Put all that time to good use. Dedicate it to your business. Learn. They may not bring immediate results, but in the long run you'll only reap the benefits.

We sincerely hope we have helped you and would be happy to know that you have applied our advice. So come back to the comments section of this article and share your results with us.

Don't forget that on www.barhat.ro you can always find professional products for eyelash extensions. Why are they important? You know, so that you always have satisfied clients coming back for appointments.